Sweet Fleet create a gift box anywhere

• product: website and web extension

• goal: create a new way to show your friends you care

• deliverables: user research, personas based on affinity mapping, task analysis, and comparative research.

How do you show friends you care?

Our stakeholder Sweet Fleet wanted to imagine a new way to send custom gift boxes. Specifically targeting women and men with extra income over the age of 30.

I first targeted my research reflexing the age demographic requested, it showed that most people had wide varying shopping habits. Second and more notably, I never heard a repeated shopping destination, online or otherwise from interviewees with the exception of Amazon. Third, I did a 20 company comparative analysis that lead me to believe niche markets have been heavily saturated.

Solution: Sweet Fleet shouldn’t do a traditional themed box, instead give they should give clients a highly customizable experience. That could be achieved through a web extension that allowed you to send purchases from anywhere on the internet as a third party. This would capitalizing on varied shopping habits of most people.

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